More specifically, that means positioning and content strategy, naming, writing, concepts and creative direction.
I’m based in New York City, and work with clients ranging from startups and global corporations to nonprofits and destinations. Sometimes I work independently and sometimes I assemble teams to tackle larger creative jobs, like brand identity programs or websites. I also frequently collaborate with agencies on branding, digital, and product or event design projects.

In past lives, I was the Director of Verbal Branding at FutureBrand and ran the branding team at Addison. My work has won CLIOs and both film and interactive SXSW Awards, if you care about that kind of thing. I also run The US Air Guitar Championships.